Privacy Policy

Last updated: 5 April 2026

Think Smart Academy ("we", "us", "our") is committed to protecting your privacy and handling your personal data responsibly. This policy explains what data we collect, why we collect it, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Think Smart Academy operates tutoring centres in Slough and High Wycombe. We are the data controller for the personal information we collect through our website (www.thinksmartacademy.co.uk), our booking systems, and in-centre interactions.

Contact for data enquiries:
Email: info@thinksmartacademy.co.uk
Phone: 01753 531 818

2. What Data We Collect

We collect the following categories of personal data:

a) Information you provide directly

  • Contact forms: name, email address, phone number, and your message
  • Booking forms: parent/guardian name, child's name, child's age and school year, preferred subjects, preferred centre (Slough or High Wycombe), and contact details
  • Enrolment: additional details such as the child's school, any learning needs, and emergency contact information

b) Information collected automatically

  • Website usage data: pages visited, time on site, referral source, browser type, device type, and IP address (anonymised where possible)
  • Cookie data: see Section 5 below for full details

3. Why We Collect Your Data (Legal Basis)

We process your data on the following legal bases:

  • Consent: when you submit a contact or booking form, or accept cookies on our website
  • Contract: to provide tutoring services you have enrolled in
  • Legitimate interest: to improve our website, understand how visitors use our services, and market our tutoring programmes to interested parents
  • Legal obligation: to comply with safeguarding requirements and financial record-keeping

4. How We Use Your Data

  • Respond to enquiries submitted through our contact and booking forms
  • Arrange free trial sessions and enrolment
  • Deliver tutoring services and track student progress
  • Send service-related communications (timetable changes, centre updates)
  • Send marketing communications where you have opted in
  • Analyse website usage to improve our content and user experience
  • Comply with legal and safeguarding obligations

5. Cookies

Our website uses the following cookies and tracking technologies:

a) Google Analytics 4 (GA4)

Measurement ID: G-LCVRDHVNJ5. We use GA4 to understand how visitors interact with our website, including pages viewed, session duration, and traffic sources. GA4 uses first-party cookies and does not store personally identifiable information by default. IP addresses are anonymised.

b) Facebook Pixel

Pixel ID: 1232446931585704. We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising on Facebook and Instagram. This may collect data about your browsing activity on our site to deliver relevant ads on Meta platforms. You can opt out via your Facebook ad settings.

c) Hotjar

Site ID: 1575184. We use Hotjar to understand user behaviour through heatmaps, session recordings, and feedback tools. Hotjar uses cookies and may record mouse movements, clicks, and scrolling. All data is anonymised and no keystrokes in form fields are captured. You can opt out at Hotjar's Do Not Track page.

d) Essential cookies

We use essential cookies required for the website to function correctly (e.g. cookie consent preferences). These do not require your consent.

You can manage your cookie preferences through your browser settings at any time. Disabling non-essential cookies will not affect the core functionality of our website.

6. Data Sharing

We do not sell your personal data. We may share data with:

  • Service providers: website hosting, analytics tools (Google, Meta, Hotjar), and email platforms — all bound by data processing agreements
  • Legal authorities: if required by law or to comply with safeguarding obligations

All third-party processors are required to handle your data in accordance with UK GDPR.

7. Data Retention

  • Enquiry data (contact and booking forms): retained for up to 2 years after your last interaction, then deleted
  • Student records: retained for the duration of enrolment plus 3 years, in line with education sector best practice
  • Financial records: retained for 6 years as required by HMRC
  • Website analytics data: retained for 14 months (GA4 default), then automatically deleted
  • Marketing consent records: retained for as long as consent is active, plus 1 year

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of access: request a copy of the data we hold about you
  • Right to rectification: request correction of inaccurate data
  • Right to erasure: request deletion of your data (subject to legal obligations)
  • Right to restrict processing: request that we limit how we use your data
  • Right to data portability: request your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests or direct marketing
  • Right to withdraw consent: withdraw consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at info@thinksmartacademy.co.uk. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure.

10. Children's Data

As a tutoring centre, we process data relating to children. We only collect children's data with the consent of a parent or guardian. Children's data is treated with the highest level of care and is only used for the purpose of delivering tutoring services.

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this policy periodically.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

13. Contact Us

For any questions about this privacy policy or your personal data, please contact us:

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